ROSÉ of Blackpink Scores Multi-Year Global Deal With Levi's — Pinoy Blinks, Kiligin Na!

Blackpink's ROSÉ just leveled up her fashion game in a major way. Levi's has officially announced a multi-year global partnership with the chart-topping singer-songwriter, making her a global brand ambassador for the iconic American denim brand. The announcement, made on March 12, was music to the ears of Blinks everywhere — especially sa Pilipinas where ROSÉ has a massive fanbase.

The partnership builds on ROSÉ's appearance in Levi's global "Behind Every Original" campaign, which debuted during the Super Bowl earlier this year. As part of the rollout, the brand also released ROSÉ's dedicated "Backstory" content, giving fans a closer look at her creative inspiration and personal style. It's the kind of crossover between music and fashion that feels totally natural for someone with her rock-and-roll edge.

The collab isn't just about endorsements, though. Earlier this year, ROSÉ made headlines during Blackpink's performances in Tokyo where she wore a series of custom Levi's ensembles featuring hand-done customization, premium materials, and innovative finishing techniques. One of those custom looks is now on display at the Levi's Harajuku store in Japan.

And there's more to come — Levi's confirmed that an exclusive product line inspired by ROSÉ's creative vision will launch later this year. The upcoming collection is expected to merge her distinctive identity with Levi's pioneering design legacy. For fans in Asia-Pacific, Red Tab members may opt to receive an exclusive photocard set featuring ROSÉ from the campaign.

With her solo career on fire ("APT" with Bruno Mars was a global smash), a massive Blackpink world tour, and now a multi-year deal with one of the world's most iconic brands, ROSÉ is truly unstoppable. Pinoy Blinks, abangan ang exclusive merch drops! 🖤💗

Source: Wazzup.ph / WWD