Showbiz

Megastar Mode: Sharon Cuneta Launches Her Own Management Company at 60 — 'Aging Is a Privilege'

Tabloid PH Newsdesk

Feb 21, 2026 — 1 min read

Photo: Wikimedia Commons

At 60 years old, Sharon Cuneta isn't slowing down — she's leveling up. The Megastar has announced she's launching her very own management company that will handle her career, schedules, and all her projects moving forward. It's a bold new chapter for someone who's been in showbiz for over four decades.

Sharon shared the news on her social media accounts, revealing that her longtime producer and good friend Eloisa Matias would be joining the company. Matias will represent Sharon for corporate guestings, musical shows, and all music-related endeavors. The two have been working together since the late '80s when Matias served as music researcher and executive producer on "The Sharon Cuneta Show."

Matias has been behind some of Sharon's most iconic concerts — her 25th anniversary show, her 40th year concert, "The Mega Event," and the "Dear Heart" concert, plus five of her albums including "Isn't It Romantic" and "Sharon Sings Alcasid." That's decades of creative partnership na hindi basta-basta.

Also joining the team is Maricar Ong, Sharon's executive assistant since 2011, who will handle TV appearances and movie projects. Maricar was originally assigned to Sharon over 30 years ago by Viva's Advertising and Promotion division — talk about loyalty.

Sharon recently celebrated turning 60 and proudly showed off her senior citizen card, declaring: "Aging, my friends, is a privilege!" With this new company, she's proving that the Megastar era is far from over — it's just getting a fresh start.

Source: The Philippine Star
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