Metro Manila malls have committed to do their share in easing traffic flow during the holiday season by tweaking their weekday operating schedules and promotional schemes starting November 11 up to January 10.
This was the result of the meeting between the Metropolitan Manila Development Authority (MMDA) and representatives of mall operators and owners on Tuesday (October 22).
In the meeting, MMDA General Manager Jojo Garcia said it was agreed that from Monday to Friday, malls in Metro Manila will open shop at 11 a.m., instead of the regular 10 a.m. opening. There are about 100 malls in Metro Manila, with an average staff of 2,000.
In doing this, the volume of people traveling to the metropolis during the rush hours to make it on time for the opening of malls would be greatly reduced, Garcia said.
The employees of the malls alone would no longer join the morning rush to their workplaces, already translating to 200,000 (2,000 employees multiplied by 100 malls) people off the Metro Manila roads.
Aside from this, the long queue of vehicles of customers entering the malls will be avoided until after the rush hours.
Aside from adjusting the start of operating hours during weekdays, the malls owners and operators have also committed to avoid conducting mall sales during weekdays. These mall sales attract heavy volume of shoppers, causing gridlocks around the shopping areas.
For deliveries, Garcia said malls will be adjusting the delivery window to between 11 p.m. and 5 a.m.
The Metro Manila malls were also asked to add security personnel that will assist the traffic personnel of the MMDA and local government units in ensuring smooth flow of vehicles in their respective areas.