Using data from Nielsen, GMA Network again claimed leadership in national TV ratings for January 2020, beating rival ABS-CBN from the morning to the evening time slots.
In a statement, the Kapuso network said its average total day people audience share reached 34.7% in the National Urban Television Audience Measurement (NUTAM) compared to only 31.7% for ABS-CBN.
GMA’s shows in the morning block narrowly edged ABS-CBN’s programs 28.8% to 27.4%. For the afternoon shows, GMA had a big lead versus ABS-CBN at 37.7% to 31.4%. In the evening block, GMA had slim edge 34.8% to 33.6%. This includes the primetime slots.
These numbers, of course, will be disputed by the Kapamilya network, which is using the polls of Kantar Media. The ratings released by Kantar for January 28, 2020, for instance, showed ABS-CBN having 8 of the Top 12 shows in the evening block, with FPJ’S Ang Probinsyano leading the pack with 33.2 percent audience share.
According to GMA, Nielsen TV Audience Measurement’s client pool covers a total of 37 clients/subscribers consisting of local TV networks, regional clients, blocktimers, advertisers and agencies.
It said: “The Kapuso Network likewise ruled in all time blocks with wider margins in both Urban Luzon and Mega Manila, which respectively account for 72 and 57% of all urban viewers in the country. GMA registered an average of 36.7% total day people audience share in Urban Luzon; beating ABS-CBN’s 29.1%. With official data from January 1 to 25, the Kapuso Network kept its winning streak in Mega Manila with 37.1%, which was way ahead of ABS’ 27%.”
Its ratings drivers for January are Kapuso Mo Jessica Soho, Magpakailanman, 24 Oras, Pepito Manaloto, Daig Kayo ng Lola Ko, Daddy’s Gurl, The Gift, Beautiful Justice, Amazing Earth, One of the Baes, Prima Donnas, Eat Bulaga, Kapuso Movie Night, 24 Oras Weekend, Magkaagaw, Wowowin, Bubble Gang, Madrasta, Tadhana and Imbestigador.
GMA said this is a good start for the Kapuso Network’s 70th year in the industry.