LeBron James and his Los Angeles Lakers remain the top moneyspinners in NBA jersey and team merchandise sales with Giannis Antetokounmpo and Luka Doncic reaching new popularity heights in 2019.
Figures announced Friday by the NBA and the National Basketball Players Association (NBPA) showed James and the Lakers atop the lists for the second consecutive year, based on online NBA Store sales from October through December 2019.
No purchase figures were given for any team, player or items.
James, a four-time NBA Most Valuable Player and three-time NBA champion, has paced jersey sales and kept the Lakers atop the team totals since leaving Cleveland for LA in July 2018.
Keep on reading: Lakers, LeBron top NBA sales as Giannis, Doncic rise