After months of limiting their purchases to “essentials,” Filipinos may be expected to indulge in “self-gifting” in the coming holiday season, according to a recent report by Facebook titled “Mega Sales & Holiday 2020.”
The report prepared by Facebook IQ, the social media company’s digital and marketing insights arm, analyzed holiday trends in the Philippines as influenced by the COVID-19 pandemic.
“We’ve all been stressed, so people will buy something nice for themselves in the next couple of months,” John Rubio, Facebook Philippines’ country director, said in an online press briefing on Friday.
“People have been delaying [buying] clothes, electronics, the new smartphone th…
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