Lahti, Finland — Inhabitants of a town in Finland can now earn rewards, including bus tickets or free food, if they cut car use, under a scheme to lure the public into lower-carbon lifestyles.
The EU-funded “CitiCap” project allows individuals in the town of Lahti to track their carbon emissions as they move around, using an app that detects whether they are in a car, on public transport, walking or cycling.
Anyone who uses up less than their allocated carbon allowance each week earns “virtual euros”, tradable for benefits such as swimming or bus tickets, as well as free bike lights or a slice of cake and a coffee at a cafe.
“Lahti is still a very car-dependent city and our go…
Keep on reading: Finnish town offers prizes to turn residents green