Jack Daniel’s celebrates the Holidays by sharing the special Lynchburg tradition of putting JD Holiday Barrel Tree on key locations in cities and towns all over the globe.
The world’s number one whiskey brings Yuletide cheers in the Philippines with a tree lighting event that took place last November 13 at C1 Park, 5th Avenue, High Street Central Square, Bonifacio Global City (BGC).
Sticking to the long-standing tradition of spreading festive warmth to family and friends across multiple generations, Jack Daniel’s has repurposed its own whiskey barrel to create a symbolic structure that champions the top whiskey brand’s sole message of “it’s not what’s under the tree that matters. It’s who’s around it.”
It’s the third time that the award-winning distillery is putting up the iconic Holiday Barrel Tree in the Philippines. The highly anticipated global tradition debuted in 2014 in two Metro Manila venues: Fuente Circle in Eastwood City