DTI: Most 'Noche Buena products' will not have price hikes during the holidays
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DTI: Most ‘Noche Buena products’ will not have price hikes during the holidays

in Tabloid PH News

Trade Secretary Ramon Lopez announced that manufacturers and distributors of at least 134 products that Filipinos usually buy for the Christmas feast will not raise their prices during the holidays.

Lopez said these so-called “Noche Buena products” are what the masses consume.

“Brands for mass-based markets don’t usually change. This is due to their fear of competition and the probability of losing market share in a price sensitive segment,” Lopez said.

The 134 product lines that will have no price increases for the mass market include keso de bola, cheese, sandwich spread, mayonnaise, pasta spaghetti, elbow and salad macaroni, spaghetti sauce, tomato sauce and creams.

Six brands even lowered the cost of their products: Danes Cheese Ball, Amigo Segurado Spaghetti, La Filipina Spaghetti, Del Monte Filipino Style and Original tomato sauce.

However, Lopez confirmed reports that around 92 products saw price increases, but these are for a few premium brands.

Six products — which include keso de bola, pasta spaghetti, and tomato sauce –even lowered their prices by Php 11. These are Danes Cheese Ball, Amigo Segurado Spaghetti, La Filipina Spaghetti, Del Monte Filipino Style and Original tomato sauce.

Meanwhile, among the 134 products with no price increase, nine were keso de bola (Ques-O, Magnolia, Che-Vital, and Danes); 11 were cheese (Eden, Danes Classic, Kraft Cheddar, Che-Vital quickmelt); 14 were sandwich spread (Eden, Cheez Whiz, Best Food, Lady’s Choice); 14 mayonnaise products (Eden, Best Food, Lady’s Choice); 13 pasta spaghetti products (El Real, Fiesta, La Filipina, Royal, Sunshine, Ideal Gourmet, Balducci, San Remo); 17 were elbow and salad macaroni (Sunshine, Fiesta, Ideal Gourmet, Royal); 19 spaghetti sauce products (Amigo Segurado, UFC, Del Monte, Sunshine, Fiesta, Royal); 10 tomato sauce (UFC, Del Monte, Amigo); and three creamer products (Angel Krem, Alaska Crema Combi and Asada).

Ham manufacturers have introduced new sizes for some of their products. These variations are available in smaller packs, which offer lower cash out for consumers.

In the latest suggested retail price (SRP) list released by the DTI, these products should have no price hikes in the marketplace:

Ques-O, Magnolia, Che-Vital, and Danes keso de bola; Eden, Danes Classic, Kraft Cheddar, Che-Vital quickmelt chese; 14 were Eden, Cheez Whiz, Best Food, Lady’s Choice sandwich spread; 14 mayonnaise products (Eden, Best Food, Lady’s Choice; El Real, Fiesta, La Filipina, Royal, Sunshine, Ideal Gourmet, Balducci, San Remo 13 pasta spaghetti; Sunshine, Fiesta, Ideal Gourmet, Royal elbow and salad macaroni; Amigo Segurado, UFC, Del Monte, Sunshine, Fiesta, Royal spaghetti sauce; UFC, Del Monte, Amigo tomato sauce; and Angel Krem, Alaska Crema Combi and Asada cream.

Lopez also said ham manufacturers have introduced new sizes for some of their products. These variations are available in smaller packs, which offer lower cash out for consumers.

The SRPs only serve as guide for consumers because Noche Buena products Noche Buena products are not considered part of the basic necessities and prime commodities that can be placed under price control.

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